Engagis

As the world changes fast retail store digital signage is becoming a must have for brands who want to engage customers, deliver real time messaging and drive in store sales. In 2025 digital signage is no longer a nice to have, it's a business imperative. From AI to personalisation here are the top retail store digital signage trends to look out for this year. 1. Personalized, Data-Driven Displays In 2025, personalized digital signages will dominate the retail scene. Using customer data such as past purchases, browsing behavior, or loyalty program activity, retailers can tailor signage content in real time. Imagine walking into a store and seeing promotions curated just for you on your preferences. The new way of data-driven retail marketing is upscaling dwell time and conversion rates like never before. 2. AI-Powered Content Automation The use of AI in the creation of retail signage background content will allow this system to go one step further. The best AI tools allow automat...